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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

The official primer for the discipline of Content Strategy will soon be available for your reading enjoyment. Users do not commonly browse the internet looking for a good design or decent user experience. Anderson, Margot Bloomstein, John F. I personally think it's a sad example of sexism on the web, but my responsibility on the blog is to note valuable strategies, and this one certainly can deliver. Content Strategy for the Web by Kristina Halvorson. One needs to know and plan ahead in all consideration when it comes to the content published or to be published online. Content Strategy is a very hot topic nowadays. While reading Kanter and Fine's The Networked Nonprofit and Halvorson and Rach's Content Strategy for the Web, there are several instances where the two books overlapped each other. Pro-Active Reputation Management Featured Content. Our 8 favorite content strategy presentations and slide decks of 2012, from Kristina Halvorson, Sara Wachter-Boettcher, Rand Fishkin, Jonathon Colman, Stephen P. Journalism needs more content strategists, particularly strategists with training or experience as a journalist. Users browse the web in search of good content.